Pensionsmyndigheten (Fictitious case)
Background
Barely half of Swedes (48%) have a good understanding of how much their future pension will be. Many find pension-related topics boring and grim, and a large proportion never open their orange envelopes.
insight
(Pension)life is a party...for those who have planned for it.
solution
In the campaign, we present retirement as an after-work party. It can be an incredibly festive time for those who have prepared in advance.
Direct mail
Social media
Social media
Creative team:Art Director: Olivia HallbergCopywriter: Jonas Galatius