Suicide Zero (Fictitious case)
Background
Mental health issues are increasing among young people, and suicide is the leading cause of death among young Swedes aged 15–24. An increasing number of young people report finding it difficult to view the future positively.
solution
We base our work on existing photographs of children and young people who have died by suicide. These photos have been AI-generated to depict an alternative scenario where the individuals have aged and fulfilled their dreams.
insight
A lost life is a lost dream.
Press play
A film created during the further development of this fictional but important case. Press play.
Video Campaign for Suicide Zero
Original team:Art Director: Olivia HallbergArt Director: Julia ThunellArt Director: Marcus Harder OlssonArt Director: Alice ForsCopywriter: Jonas Galatius
Developing team:Art Director: Olivia HallbergCopywriter: Jonas Galatius