Röda korset (Fictitious case)

Background

The Red Cross is a global movement dedicated to protecting and supporting vulnerable people affected by poverty, war, and natural disasters. Their operations rely on donations from individuals, and there is always a need for more donors.

insight

The majority of the Swedish population belongs to the wealthiest 10 percent in the world, yet we often become blind to the privileged position we truly hold. Most people in our country can afford to help those in need.

solution

Recipients receive a scratch card with a hidden sender. Scratching reveals symbols of the prosperity many in Sweden take for granted. The final message reminds them they hold a "winning ticket" by living in a privileged society and encourages them to use it to help those less fortunate.